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Planning and implementation of digital content to make it work towards a uniform end; includes creating and distributing content for digital marketing campaigns such as blog posts, articles, social media posts, videos, podcasts, e-books, guides, webinars, etc.; includes testing to gauge content performance – content is the base on which all marketing techniques are built. This digital marketing term is a fundamental component of content marketing campaigns as well.Building a brand identity and connecting to it as different from competitors through tone, voice, and visual design of ads, promotion, logo, representation in social media..