royaljeet

Referring to a piece of content, such as a text, banner, form, button, or image on a web page (or email) prompting visitors to perform a specific action; includes instructions or directives to either read more content, join, subscribe, sign up or buy – CTAs guide visitors in their buying journey, impacts conversion rates.The percentage of users who click on links placed in emails, ads, websites, etc.; measures the users actively engaging with linked content on a site with the formula: CTR = (click-throughs/impressions) x 100 – this metric helps to understand customers and finetune target audience...